The Popwell Collection

Category: Designer’s Corner

  • Print is Beautiful

    Why Print Marketing Still Matters: 3 Key Insights

    Not every type of marketing is right for everyone, but I believe print can play an important role for all industries. Consumers are barraged with a seemingly endless stream of emails and advertisements online, on social media, and on their devices. Print sets a foundation to focus. Take a look at these important reasons to…

  • What is the difference between a JPG and a PDF file?

    In the digital world, two of the most common file formats you’ll encounter are JPG and PDF. Both are versatile and widely accepted, but they serve very different purposes. The next time you’re saving a file, you’ll know exactly which format will help you put your best foot forward.

  • Why You Should be Using QR codes.

    Quick Response codes, or QR codes, became popular for consumer marketing around 2010. I distinctly remember my boss at the time explaining to me that this new type of barcode would be the next big thing in digital marketing. As a graphic designer, I couldn’t wrap my head around why anyone would want to use these…

  • What is a Vector File?

    Do you know how to tell if you have a vector file? What is so important about vector, anyway? This small bit of knowledge will help your communication with design professionals become clearer and more productive. Let’s take a look at why it’s important to have a vector file for your design and printing projects. 

  • Blog Post Image for What is Resolution

    What is Resolution and Why Should You Care?

    When you think of resolution in regards to images, you get a comprehensive understanding of high AND low resolution. Resolution is not only important for printing, but just as important for web. You should be in the habit of having a high res and low res copy of any image you plan to use across…