The Popwell Collection

Category: Designer’s Corner

  • What is the difference between a JPG and a PDF file?

    In the digital world, two of the most common file formats you’ll encounter are JPG and PDF. Both are versatile and widely accepted, but they serve very different purposes. The next time you’re saving a file, you’ll know exactly which format will help you put your best foot forward.

  • Why You Should be Using QR codes.

    Quick Response codes, or QR codes, became popular for consumer marketing around 2010. I distinctly remember my boss at the time explaining to me that this new type of barcode would be the next big thing in digital marketing. As a graphic designer, I couldn’t wrap my head around why anyone would want to use these…

  • What is a Vector File?

    Do you know how to tell if you have a vector file? What is so important about vector, anyway? This small bit of knowledge will help your communication with design professionals become clearer and more productive. Let’s take a look at why it’s important to have a vector file for your design and printing projects. 

  • Blog Post Image for What is Resolution

    What is Resolution and Why Should You Care?

    When you think of resolution in regards to images, you get a comprehensive understanding of high AND low resolution. Resolution is not only important for printing, but just as important for web. You should be in the habit of having a high res and low res copy of any image you plan to use across…

  • Canva vs Adobe Creative Cloud

    While there are pros and similarities in/between both, they are not interchangeable. In short, most designers that have experience with Adobe CC can do so only after extensive time in the programs. Paired with a formal education, Creative Cloud designers often harness expertise in design principles such as composition, color theory, logo creation, file differences,…