Blog Posts

Why Print Marketing Still Matters: 3 Key Insights

February 3, 2026

Not every type of marketing is right for everyone, but I believe print can play an important role for all industries. Consumers are barraged with a seemingly endless stream of emails and advertisements online, on social media, and on their devices. Print sets a foundation to focus. Take a look at these important reasons to…
Make a Great Logo

January 6, 2026

Your business needs a visual presence amongst the sea of advertising that consumers encounter daily. An effective logo should be one of the first steps to creating a successful business. Here are a few tips to create an effective logo.
What is the difference between a JPG and a PDF file?

December 2, 2025

In the digital world, two of the most common file formats you’ll encounter are JPG and PDF. Both are versatile and widely accepted, but they serve very different purposes. The next time you’re saving a file, you’ll know exactly which format will help you put your best foot forward.
Why You Should be Using QR codes.

November 4, 2025

Quick Response codes, or QR codes, became popular for consumer marketing around 2010. I distinctly remember my boss at the time explaining to me that this new type of barcode would be the next big thing in digital marketing. As a graphic designer, I couldn’t wrap my head around why anyone would want to use these…
What is a Vector File?

October 7, 2025

Do you know how to tell if you have a vector file? What is so important about vector, anyway? This small bit of knowledge will help your communication with design professionals become clearer and more productive. Let’s take a look at why it’s important to have a vector file for your design and printing projects.