Blog Posts

What is Resolution and Why Should You Care?

September 2, 2025

When you think of resolution in regards to images, you get a comprehensive understanding of high AND low resolution. Resolution is not only important for printing, but just as important for web. You should be in the habit of having a high res and low res copy of any image you plan to use across…
Canva vs Adobe Creative Cloud

August 5, 2025

While there are pros and similarities in/between both, they are not interchangeable. In short, most designers that have experience with Adobe CC can do so only after extensive time in the programs. Paired with a formal education, Creative Cloud designers often harness expertise in design principles such as composition, color theory, logo creation, file differences,…
4 Quick Tips to Better Marketing

July 1, 2025

Marketing is a term that umbrellas many components. Anytime you promote your business, albeit word of mouth, social media, print or multi-channel campaigns, you are marketing. Overthinking (or under thinking) your marketing efforts can leave you chasing rabbit trails.
The Creative Paradigm

June 3, 2025

Creatives are wired a bit differently. We may have grown up hearing others praise our natural talent as though it was the fast ticket to an instant business. We’re looked upon with a tinge of envy as though our ability to create is an indication of self worth, but we don’t feel like creativity is…
Plant a Seed

February 4, 2025

Growing a new business, building brand awareness, or branding yourself doesn’t come in a day, but it does start with the first action – planting the seed. Make a plan and stay the course. You don’t water a seed once and quit. It is a practice that has to be repeated over and over again.