The Popwell Collection

Resume

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Amanda Farsaci Popwell

• LinkedIn

Graphic Design Specialist with Experience in Marketing | Consult in Print and Digital Graphics | Senior Level Designer Mentoring Young Creatives
LinkedIn | Website: Popwell Collection

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Professional Skills

• Efficient multi-tasker who thrives in a creative environment. Enjoys planning and problem solving. Open to incoporating AI tools into workflow, careful to remain ethical in use.
• Advanced knowledge of Photoshop, InDesign Illustrator, and Canva. Mac Proficient. Familiar with ChatGPT and Claude.ai.  Familiar with CRM systems, such as GoHighLevel.
• Critical Thinker. Excellent customer service & communication skills, both written & verbal.
• Confident to organize classes and lead individuals through step-by-step processes

Employment | Experience

• Designer for UAB School of Health Professions Annual Report (2024-2025), MSHA 2026 Resume Book, and seven past issues of UAB MSHA Resume Book (between 2008-2016). 
• Creator and owner of the Chatty Dragons brand. Storyteller of dragons – Welcome to Scalesville podcast.
• Contracted with GMR Now Marketing Agency assisting in social media content creation, and email management primarily for Doulos Partners, Keith the Plumber, and Vanguard Consultants. Utilizes various CRM platforms account management.
• Designed logo for Capt. EAZY Junk Removal as contract designer through Madison Solutions.
• Created branding, graphic elements and page layout, for Let the Children Come curriculum. Available on Amazon.
• Designed logo for Collective Home, eclectic home decor shop. 
• Designed logo for Big Time Ministry Boy’s Retreat, 2021 and 2023, 2024.
• Author and designer for Life Less Cluttered – an eight week curriculum for Christian women wanting to declutter their homes.

• Maintained photography and local content for website to distinguish the Hoover location as a family owned small business within the AG corporation. Blogged monthly. Managed website using Bridgeline software. 
• Created and ran email campaigns using XMPie Circle software and Print Speak. Emails deployed 2-3 times per week.
• Monitored analytics for Google Business Profile, G4A, web traffic, and socials.
• Coordinated with SEO/SEM management agency for campaign consistency.  
• Monitored customer phone calls to gain insight for how our Customer Intake Team could better serve our customers. Answered phone calls and assisted customers.
• Coordinated monthly Lunch and Learn events from concept to completion.
• Back up graphic designer for creative department. Worked with production team to set up files for printing, cutting, and routing. Proficient in most prepress work for digital printers, wide format (Vanguard and Roland), roll-to-roll, and Colex cutting machine.

• Designed promotional materials including, magazines, business cards, letterheads, envelopes, brochures, posters, and ‘quick turn around’ pieces for UAB school and hospital divisions, as well as multiple off-campus UAB affiliates. 
• Worked with on-campus divisions to uphold UAB branding guidelines to ensure marketing consistency. 
• Incorporated software, including XMPie plug-in for Adobe InDesign and Excel, to design one-to-one marketing pieces. 
• Consistently worked with off campus designers to submit print files correctly. 
• Daily communication with pressmen working offset and digital presses. 

• Designed ads for 11 nationwide outdoor and special interest magazines. Titles include Cabela’s Outfitter Journal, Mossy Oak, Southern Sporting Journal, and International Paper.

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Ministry

• Has led and co-led various small groups through Church of the Highlands (2015-2023).
• Creates and instructs various classes through Crossroads Christian School parent led cooperative. Classes include Adobe Illustrator, Traditional Bookbinding, Art, Paper Crafting, Critical Thinking. (2019-Present). 
• Teaching artist for Sacred Studio womens’ retreat through Beacon People in 2019 and 2020. sacredstudio.org

Education

Concentration in Graphic Design & Photography / Minor in Sociology

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