The Popwell Collection

Category: Uncategorized

  • Why You Should be Using QR codes.

    Quick Response codes, or QR codes, became popular for consumer marketing around 2010. I distinctly remember my boss at the time explaining to me that this new type of barcode would be the next big thing in digital marketing. As a graphic designer, I couldn’t wrap my head around why anyone would want to use these…

  • What is a Vector File?

    Do you know how to tell if you have a vector file? What is so important about vector, anyway? This small bit of knowledge will help your communication with design professionals become clearer and more productive. Let’s take a look at why it’s important to have a vector file for your design and printing projects. 

  • Canva vs Adobe Creative Cloud

    While there are pros and similarities in/between both, they are not interchangeable. In short, most designers that have experience with Adobe CC can do so only after extensive time in the programs. Paired with a formal education, Creative Cloud designers often harness expertise in design principles such as composition, color theory, logo creation, file differences,…

  • Blog image for creative post, artist life

    The Creative Paradigm

    Creatives are wired a bit differently. We may have grown up hearing others praise our natural talent as though it was the fast ticket to an instant business. We’re looked upon with a tinge of envy as though our ability to create is an indication of self worth, but we don’t feel like creativity is…

  • Print is Beautiful

    Why Print Marketing Still Matters: 3 Key Insights

    Not every type of marketing is right for everyone, but I believe print can play an important role for all industries. Consumers are barraged with a seemingly endless stream of emails and advertisements online, on social media, and on their devices. Print sets a foundation to focus. Take a look at these important reasons to…