Category: Artist Life
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What is the difference between a JPG and a PDF file?
In the digital world, two of the most common file formats you’ll encounter are JPG and PDF. Both are versatile and widely accepted, but they serve very different purposes. The next time you’re saving a file, you’ll know exactly which format will help you put your best foot forward.
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What is Resolution and Why Should You Care?
When you think of resolution in regards to images, you get a comprehensive understanding of high AND low resolution. Resolution is not only important for printing, but just as important for web. You should be in the habit of having a high res and low res copy of any image you plan to use across…
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Canva vs Adobe Creative Cloud
While there are pros and similarities in/between both, they are not interchangeable. In short, most designers that have experience with Adobe CC can do so only after extensive time in the programs. Paired with a formal education, Creative Cloud designers often harness expertise in design principles such as composition, color theory, logo creation, file differences,…
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The Creative Paradigm
Creatives are wired a bit differently. We may have grown up hearing others praise our natural talent as though it was the fast ticket to an instant business. We’re looked upon with a tinge of envy as though our ability to create is an indication of self worth, but we don’t feel like creativity is…
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Why Print Marketing Still Matters: 3 Key Insights
Not every type of marketing is right for everyone, but I believe print can play an important role for all industries. Consumers are barraged with a seemingly endless stream of emails and advertisements online, on social media, and on their devices. Print sets a foundation to focus. Take a look at these important reasons to…
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Plant a Seed
Growing a new business, building brand awareness, or branding yourself doesn’t come in a day, but it does start with the first action – planting the seed. Make a plan and stay the course. You don’t water a seed once and quit. It is a practice that has to be repeated over and over again.
The Popwell Collection 